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Green Industry Recruiting Secrets
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CEOs & Business Owners
HR Managers & Recruiters
Marketing
Ready to Transform The Way You Recruit?
Stop losing revenue due to staffing issues. Find your Hell Yes Employees to start building a workforce that wants to be with you for the long haul.
Who should watch?
Meet Your Host
The truth is: your job posts stink.
We could plop another landscape company’s name onto your job advertisement and no one would know the difference — and that’s one of the key reasons you’re not getting a response.
If you want to get a response, you need to stand out.
And that all begins with answering the question: Who is your Hell Yes Employee & why should they work for you?
After studying recruiting and applying direct response marketing to recruiting, Jack Jostes has developed a proven recruiting system that has helped landscape companies attract and retain high quality employees in a highly competitive labor pool.
In this webinar, he shares the killer job ad copywriting secrets that they use at Ramblin Jackson to implement for snow and landscape companies across the country.
Jack Jostes is the CEO of Ramblin Jackson, a green industry digital marketing and branding agency that helps landscaping companies throughout the country attract more qualified customers with professional branding, digital marketing, sales consulting, website design, and search engine optimization. The author of the The Tree of Good Fortune, Jack hosts the weekly YouTube show + podcast, The Landscaper’s Guide to Modern Sales & Marketing.
You have specific questions about how to do this at your organization
What we cover:
Employer Branding 101: how to differentiate your company to attract your "Hell Yes Employees"
Who Is Your Hell Yes Employee: how to identify key characteristics and qualities of employees that will align with your job openings and company values
Real Life Case Studies: real landscaping companies share recruiting process changes they made and the immediate results they achieved as a result
The Ultimate Recruiting Package: how Ramblin Jackson is partnering with Team Engine to achieve maximum results for clients
Original air date: May 30th, 2024
Ideally — watch with the owner, the HR manager, and your marketing manager, and plan time for a conversation afterwards to get your recruiting strategy 100% dialed in as a team.
Jack has been featured in Lawn and Landscape, Colorado Green, Turf, Inc., and other green industry and business publications. He regularly speaks at regional, national, and international business conferences, including green industry events like the ProGreen EXPO, Farwest Show, National Association of Landscape Professionals (NALP) events, and the TNLA’s Nursery Landscape EXPO.
He lives in the foothills of Colorado with his wife and two boys, where he enjoys homeschooling, playing bluegrass mandolin, fly fishing, bowhunting, and spending time in the great outdoors.
