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Boosting Profitability Through Engaged and Skilled Trade Teams

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Meet your presenter:

Join Inova Chief Growth Officer Kathey Palmer as she reveals how to unlock financial success in the trades through an empowered and engaged workforce. First, we’ll explore key industry trends and discuss real-world strategies for boosting engagement and productivity. Then, we’ll showcase innovative HR technology that supports retention and growth, demonstrating how a culture of collaboration can enhance morale, safety, and bottom-line results.

If you’re seeking new ways to retain top talent and increase profitability, this webinar delivers the practical knowledge you need to power your trades workforce in 2025 and beyond.

Wednesday, January 29th, 12 - 1 pm EST

Kathey Palmer is Chief Growth Officer for Inova Payroll, responsible for driving the company’s growth engine including marketing, positioning, branding, communications, and strategic partnerships. She has focused her career on building successful sales and marketing teams, promoting strong partner and client relationships, and expanding revenue growth and profitability.

Prior to joining Inova in 2021, Kathey has spent 20+ years in the HCM industry and held senior sales, marketing, and business development leadership positions with Asure Software, ISystems, BenefitMall, CompuPay and PayMaxx.

Kathey received her Bachelor of Science degree in Political Science and Economics from Mississippi University for Women and Master’s in Public Administration from the University of Alabama.

Kathey Palmer

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What we'll cover:

In just 45 minutes, you'll discover:

  • Proven tactics for boosting workforce engagement and morale. 
  • Specific methods to reduce turnover and enhance retention.
  • Ways to leverage HR technology for better analytics and decision-making.
  • Strategies to improve profitability through empowered, skilled teams.
  • Insights from industry leaders on creating a culture of collaboration and growth.

Challenges Retaining Skilled Trades Employees

Learn targeted engagement strategies and HR tools proven to reduce turnover.

Difficulty Meeting Wage and Benefit Expectations

Discover approaches for competitive compensation packages that attract and keep top talent.

Limited Training and Development Resources

Uncover simple methods to implement effective upskilling programs without straining your budget.

Inefficient Workforce Management Processes

Explore streamlined HR technologies that save time, cut costs, and boost productivity.