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The 4 Levers That Make or Break Employee Retention

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Meet your presenters:

Keeping great employees has never been harder... or more important. Labor shortages are at the top of every landscaping owner’s list of challenges, but too many companies are still reacting instead of building a real retention strategy. In this live panel, you’ll hear from leaders who have cracked the code on keeping their best people by focusing on four key pillars: Compensation, Career Path, Culture, and Technology.

Join Justin White and a panel of industry disruptors for a candid, unscripted conversation about what’s working now, what’s changing, and how leaders are tackling retention today. Come ready to listen, learn, and ask your questions live.

Wednesday, September 10th, 12pm ET for one hour

Justin White is the CEO of K&D Landscaping, a premier landscaping company in Santa Cruz County, CA, where he scaled the business from $1M to $20M in annual revenue. He is also the founder of The Disruptors, a peer community for green industry leaders, and host of the Trades Talk podcast. A dynamic speaker and coach, Justin is recognized for his fresh take on culture, growth, and leadership in the trades.

Justin White

Who Should Attend:

What we'll cover:

  • Practical ways to reward and recognize employees without breaking the bank
  • Building clear career paths that motivate people to stay and grow
  • Creating a strong, lasting culture… even with dispersed crews
  • Using technology and automation to make retention easier and more consistent  
  • Landscape and trades business owners struggling with employee turnover
  • Operations managers and HR leaders looking to strengthen their retention strategy
  • Anyone who wants actionable ideas to build a loyal, long-term workforce

Andrew Craft

Andrew Craft is President of Site Landscape Development, a $40M company with nearly 300 employees in Texas. With over 20 years of multi-industry experience, Andrew focuses on leveraging technology to drive efficiency and innovation. He fosters a culture where both office and field teams thrive, making Site a standout in operational excellence and employee engagement.

Tiffany Peters

Tiffany Peters is a president and disruptor in the green industry, leading with a playbook rooted in high-performance culture and intentional leadership. She’s passionate about scaling with impact, advancing technology adoption, and paving the way for more women in leadership. Dedicated to mentorship and representation, Tiffany champions people, process, and purpose to build thriving organizations in landscaping and beyond.